Advancing knowledge.
Understanding authenticity in a mediated world.
Mission
Advancing theoretically grounded and interdisciplinary research on authenticity, mediated experience, tourism, and ethical responsibility.
About
Authentica Research Institute (ARI) is an independent academic research initiative based in Seoul, Republic of Korea. It develops theoretically grounded and interdisciplinary scholarship across tourism, media, and related fields of social inquiry.
ARI’s work examines how experience and meaning are represented, mediated, and interpreted. It also engages with broader questions of sustainability, responsibility, and ethics in tourism. The institute provides a scholarly base for conceptual development, interpretive inquiry, and independent academic collaboration.
Research Areas
Authenticity, Media, and Experience
Mediated interpretive authenticity (MIA)
Tourism media and mediated experience
Narrative and audiovisual approaches
Sustainability and Responsibility in Tourism
Sustainable and responsible tourism
Ethical questions in tourism
Theory and Interdisciplinary Inquiry
Conceptual development
Interpretive and critical approaches across tourism, media, and social inquiry
Current Research
Current research focuses on the conceptual development of mediated interpretive authenticity (MIA), building on doctoral research in Tourism Studies. This work examines how authenticity becomes available for interpretation through narrative and audiovisual forms in mediated tourism experience. Related conceptual and interpretive manuscripts are currently under consideration by academic journals.
Founder
Jenna Hong holds a PhD in Tourism Studies and is the founder of Authentica Research Institute. She pursues an independent research agenda focused on authenticity, mediated experience, tourism media, and interpretive approaches to narrative and audiovisual representation. Her broader scholarly interests include sustainability, responsibility, and ethics in tourism.
Contact
Authentica Research Institute (ARI)
Location: Seoul, Republic of Korea
Email: authenticaresearch@gmail.com
Research and professional profiles: